{"title":"The Ritual Keratin Collection","description":"","products":[{"product_id":"deep-cleanse-scalp-scrub-rosemary-mint-1","title":"Purifying Scalp Scrub Ritual","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe reset your scalp has been asking for. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBefore your hair can thrive, your scalp must breathe. This indulgent scrub draws out buildup, calms irritation, and restores balance — infused with clarifying rosemary and cool, awakening peppermint. Not just a scrub. The foundation of your ritual. How to use: Apply to wet hair, massage into the scalp in slow circles.\u003c\/p\u003e\n\u003cp\u003eLeave for 5–15 minutes, then rinse.\u003c\/p\u003e\n\u003cp\u003eWhat it does: \u003c\/p\u003e\n\u003cp\u003eRemoves buildup and reduces dandruff\u003c\/p\u003e\n\u003cp\u003eSoothes and balances the scalp\u003c\/p\u003e\n\u003cp\u003eInvigorates with rosemary and peppermint oils\u003c\/p\u003e\n\u003cp\u003eLeaves hair light, fresh and revitalised\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse weekly as part of your Gulab Ritual.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Gulab Ritual","offers":[{"title":"Default Title","offer_id":57860831838591,"sku":"213471","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/1185\/6511\/files\/kdy-IZSksMjFAFYrKho_cnHksNyiCT5h_ad74628e-70c5-4acf-b002-f82e6ae4ac9d.jpg?v=1782752163"},{"product_id":"keratin-intensive-rescue-hair-mask","title":"Keratin Renewal Ritual Mask","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eStrength. Softness. Restored. \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFor hair that's been through it — heat, colour, breakage, dullness — this is the rescue it deserves.\u003c\/p\u003e\n\u003cp\u003eRich in Hydrolyzed Keratin, Wheat Proteins, and Shea Butter, this deeply indulgent mask rebuilds from within, restoring elasticity, shine, and softness with every use. Wrap yourself in the ritual. Let it work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply generously to clean, damp hair focusing on mid-lengths and ends. Leave for 5–10 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs breakage and split ends\u003c\/li\u003e\n\u003cli\u003eRestores strength and elasticity\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates with Shea Butter and Vitamin E Adds brilliant shine and softness\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eLeaves hair manageable and healthy-looking \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eYour weekly act of restoration.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The Gulab Ritual","offers":[{"title":"Default","offer_id":57861043487103,"sku":"213587","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/1185\/6511\/files\/RqbxRS1F9YaXpyeaKRIVMhk87agx3oIq.jpg?v=1782756305"}],"url":"https:\/\/thegulabritual.com\/collections\/the-ritual-keratin-collection.oembed","provider":"The Gulab Ritual","version":"1.0","type":"link"}